The CEO of Meta, Mark Zuckerberg, announced today that Meta Verified is now operational on Facebook and Instagram in the US. For a monthly fee, users of the subscription service may add the coveted blue check mark to their Instagram and Facebook sites. Actually, this service began last month in Australia and New Zealand. The monthly fee for Meta’s Paid Verification Service is $11.99 for the web and $14.99 for mobile.
“Meta Verified is rolling out in the US today,” Zuckerberg wrote on Friday in the Meta Channel on Instagram. A badge, proactive impersonation prevention, and immediate access to customer assistance are all available.
You may now register for the premium service online and join the waiting list. You must also be at least 18 years old and pay a monthly fee. You must finish the vetting procedure and provide a government picture ID to establish your identity before being approved for a Meta’s paid verification service. Moreover, two-factor login is essential. The only people who may edit their profile name, photo, username, or date of birth are those who are willing to go through the audit procedure.
META’S PAID VERIFICATION HAS A FEW BENEFITS.
By gifting other people 100 Facebook Stars per month and unique stickers for Facebook, Instagram, and Facebook Reels through Meta’s Paid Verification Service, you can make a difference in their lives.
In an email to TechCrunch, Meta said that the “excellent outcomes” of its initial test in Australia and New Zealand were being taken into consideration. A Meta Verified membership offers enhanced access and reach in search, comments, and referrals in Australia and New Zealand. Before considering bringing this product outside of Australia and New Zealand, Meta wants to do further research on it in light of user complaints that it was confusing.
BORROWS FROM TWITTER IN META
The brand-new Meta paid verification service appears to have taken a page out of Elon Musk’s playbook for Twitter.
Remember that after the CEO of Tesla purchased Twitter last autumn, Twitter just introduced the new premium verification for $8 per month through its new Twitter Blue membership programme. In contrast to Twitter’s strategy, users who are already verified on Facebook and Instagram won’t have to pay for their verification. Musk has promised to do away with legacy verification badges, but he hasn’t yet.
The blue checkmark has grown to be a desirable emblem on social networking platforms since it was previously only accessible to prominent figures like politicians, celebrities, artists, sports, and journalists. Musk, who has fought against this idea, believes that blue checkmarks should be accessible to everyone.
Meta has opted not to charge customers for the bulk of its services since the company’s inception. Nonetheless, it is clear that something is going to change. It’s important to note that companies other than Meta and Twitter have developed premium services. Snap did the same thing the previous year and has now turned 2.5 million users into paying customers.
You must go to your Facebook or Instagram settings and choose “Accounts Center” to begin utilising Meta Verified. If the premium is active for your account, “Meta Confirmed available” will be shown next to your name and profile picture. Consumers must next complete the verification process and select their chosen method of payment for their monthly subscription.
COMMENTS ON PAYED VERIFICATION
There have been several complaints of paid verification services. Twitter seems to suffer more than other platforms that have embraced similar services, though, it seems. Twitter received less criticism than even the Meta Paid Verification Service. Since its debut, Twitter Blue, a premium membership service provided by Twitter, has drawn significant criticism. The following are some of Twitter Blue’s top detractors:
- It establishes a two-tier structure since Twitter Blue provides several services that are exclusive to members, such the ability to undo tweets. As individuals who can afford to pay for the service have access to more features than those who cannot, this has led to accusations that Twitter is establishing a two-tier structure.
- That goes against Twitter’s core values because the social media site has always been free and accessible to anyone. This spirit is violated by the introduction of a paid membership service, which some users feel goes against the principles upon which Twitter was built.
- Some users believe that the capabilities provided by Twitter Blue, such as the capacity to alter the app icon or undo tweets, are not worth the cost of the membership. They contend that regardless of whether a user is paying or not, all users should have access to these functions.
- It does not solve Twitter’s primary problems: For problems like harassment, hate speech, and disinformation, Twitter has drawn criticism. According to some users, adding a paid membership service does not adequately solve these problems, and Twitter should instead concentrate on enhancing the entire user experience rather than adding additional features for paying customers.
- More advertising could result from it: Some users worry that the addition of a paid membership service would increase the amount of advertising on the network. They are concerned that in an effort to make up for the money lost from those who pay to Twitter Blue, Twitter may try to monetize its free users more extensively.
Although though paid verification has certain drawbacks, it’s important to focus on the advantages. To be verified, you don’t have to be a famous person or another type of public personality. A typical individual who is approachable might also receive confirmation. People will be able to tell that they are speaking to a real person thanks to this.