In order to reduce expenses, vivo will combine iQOO with its core company.

March 30, 2023 (6 months ago)

Nowadays, it’s common to learn about tech firms taking cost-cutting measures, and vivo is the newest firm to follow that path. In an effort to cut expenses and improve efficiency, the company recently revealed that it would combine its subsidiary brand, iQOO, with its core operations. Which is essentially another way of stating that the company is dismissing some of its employees.

It is a well-known fact that vivo and iQOO share R&D, supply chains, and nearly all other resources with the exception of a few marketing and sales outlets. Even iQOO devices use the same operating system as vivo phones. However, at this time, media targeting, planning, and e-commerce strategies were distinct entities.

With the new change, iQOO will become just another normal lineup in vivo’s inventory. According to reports, vivo’s management is also thinking about shutting iQOO’s autonomous shops and counters.



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