Finally, YouTube is starting to take customer concerns about advertisements seriously. Let’s face it, YouTube cannot completely eliminate advertisements because they are their primary source of income. They could, however, make a few changes to the way some of their advertisements are placed. Even though the firm is owned by Google, some of the adverts on the biggest video platform in the world might irritate many viewers.
Google is now attempting to modify how advertisements are placed after receiving several customer concerns. With this new change, users will be able to utilise the site without any annoying adverts. Let’s face it: YouTube overlay ads are among of the platform’s most obnoxious advertisements. There is typically a little close button in the top-right corner of such advertisements when they appear. While trying to close the adverts, the majority of people unintentionally click on them, which takes them away from YouTube and to another website.
Accidental clicks still count as clicks and bring in extra revenue for YouTube and the producers. Yet YouTube has now come to the realisation that users, not simply producers, are the reason for their existence. They have chosen to do away with overlay adverts in videos.
Now, let me spare you from that confusion before the majority of you ask Google or ChatGPT what an overlay ad is. An overlay advertisement is a banner that appears while you’re viewing a YouTube video. They often appear towards the bottom of the video and take up nearly the entire screen. When viewing YouTube material on a PC or browser, these adverts appear.
YOUTUBE PLANS TO STOP RUNNING OVERLAY ADS AS OF APRIL 6, 2023.
This new move was verified by YouTube in a post on the YouTube Help Forum. The business acknowledged that viewers find the “legacy Ad Format” to be bothersome. This type of advertising was eliminated from the mobile app a few years ago and replaced with pre-, mid-, and post-roll advertisements. Users may often avoid these sorts of advertising.
Starting on April 6th, 2023, the “Overlay ads” ad format will no longer appear on YouTube to help improve the viewer experience and shift engagement to higher performing ad formats on desktop and mobile devices. Overlay ads are a legacy ad format that only served on desktop and are disruptive for viewers. We expect to see limited impact for most Creators as engagement shifts to other ad formats.
YouTube underlined that the removal of overlay advertisements will only have a minor effect on producers’ ad revenues. To counteract such an effect, the corporation will instead turn its attention to alternative ad types. It is important to note that only the desktop version of YouTube, which is used by a lower percentage of users, offers overlay adverts. As a result, there won’t be any discernible revenue effect.
YOUTUBE CREATORS WON’T BE ABLE TO USE OVERLAY ADS ANY MORE.
You should be aware that while using YouTube Studio to access YouTube monetization options, you can no longer enable or add overlay advertising. The corporation has not specified the kind of advertisement they want to use in place of overlay adverts. But, you may utilise alternative ad formats, such as the new product tagging function, for the time being. Creators now have the option to tag a product they used or mentioned in their films thanks to this new functionality.
Those who view YouTube primarily through desktop computers or web browsers will profit from this adjustment by YouTube. Now they may watch YouTube videos without being interrupted or irritated by irritating adverts of any kind. Some ad blocking plugins can prevent these adverts from appearing. We wait to learn what kind of advertisements YouTube wants to replace overlay adverts with now that it has announced its intention to eliminate these ads.